Assistant Professor at IE Business School
Bio: I am an Assistant Professor at the Department of Information Systems and Technology at IE Business School, Madrid. In 2022, I obtained my Ph.D. in Information Systems and Operations Management (ISOM) from HEC Paris.
My research interest lies in the area of social media (SM) platforms and user-generated content (UGC). I am particularly interested in understanding how content is created by various actors such as users, creators, and firms, and how characteristics of UGC, e.g., their discrete emotional expressions, drive engagement with various forms of rich digital content, e.g., images and videos. Additionally, I am interested in examining the strategies employed by social platforms to sustain UGC and foster a thriving community of content creators, contributors, and users.
Research Focus: User-Generated Content, Digital Platforms
Methodology: Econometrics, Experimental Design, Machine Learning, Network Analysis
Outstanding Review Contribution: European Journal of Information Systems, 2022
Best Reviewer Award: The 40th International Conference on Information Systems (ICIS 2019), Munich, Germany; Governance, Strategy, and Value of IS Track
Best Reviewer Award: The 17th Workshop on e-Business (WeB 2018), Santa Clara, California
HEC Paris Ph.D. Fellowship Award 2017