Ph.D. Candidate at HEC Paris
My research interest lies in the area of social media and behavioral aspects of user engagement in these platforms. Specifically, I am interested in understanding the role of content characteristics and features of SM platforms in driving user engagement with various forms of content such as text, image and video. My research also focuses on the cultural aspects of user behavior in social media. Additionally, my research tends to examine the antecedents and consequences of user engagement in social media platforms for the healthcare sector such as the spread of anti-vaccination misinformation.
In my research, I extensively use Python, R, and modern video/image/text analytic tools, network analysis, and econometrics to address various research questions on:
Image and text sentiment discrepancies in multimodal social media content such as Instagram posts.
Dynamics of emotions in social media communities such as SM influencers.
Social media video advertisement and enhancing user engagement with videos on brands' social media profiles.
Innovative content creation features such as the "story feature" in social media platforms and their influence on user content generation and consumption.
Research Focus: Behavioral Information Systems, User Engagement and User-Generated Content, Social Media Analytics, Emotion and Sentiment Analysis, Healthcare
Methodology: Econometrics, Image/Video/Text Analysis, Machine Learning, Network Analysis, Experimental Study
My dissertation research investigates user engagement in social media platforms focusing on the role of emotions in text, image, and videos in driving various engagement behaviors.
- Teaching Assistantship
Best Reviewer Award: The 40th International Conference on Information Systems (ICIS 2019), Munich, Germany; Governance, Strategy, and Value of IS Track
Best Reviewer Award: The 17th Workshop on e-Business (WeB 2018), Santa Clara, California
HEC Paris Ph.D. Fellowship Award 2017
PRESENTATIONS AND TALKS
AMCIS 2021 Doctoral Consortium, "Essays on User Engagement in Social Media: Understanding the Influence of Emotions", August 2021
ECIS 2021 Doctoral Consortium, "Essays on User Engagement in Social Media: Understanding the Influence of Emotions", June 2021
ICIS 2020 Doctoral Consortium, "Essays on User Engagement in Social Media: Understanding the Influence of Emotions", December 2020
HEC Paris Society and Organizations Research Day, “Does Innovation in Social Media Platform Help? A Natural Experiment Approach”, May 2020
HEC Data Day 2020, “Do Images Speak Louder than Words? Examining the Influence of Image and Text Sentiments on Social Media Engagement”, February 2020
ICIS 2019, "Should We Say What We Show? Examining the Influence of Image and Text Sentiments on Social Media Engagement", December 2019