Reza Alibakhshi

Bio: I am an Assistant Professor at the Department of Information Systems and Technology at IE Business School, Madrid. In 2022, I obtained my Ph.D. in Information Systems and Operations Management (ISOM) from HEC Paris. 

My research interests lie in digital platforms, user-generated content (UGC), and, broadly, the economics of social media platforms (SMPs), with a focus on the creation, consumption, and dissemination of content on these platforms.
Some particular research questions that I work on focus on how characteristics of UGC (e.g., dynamism of emotions or creative aspects of videos or images) drive user- or community-level engagement with various forms of digital content. Additionally, I research the strategies and incentives that digital platforms, such as SMPs, use to enhance UGC creation and consumption across various types of online communities. 

Research Focus: User-Generated Content, Economics of SMPs, Digital Platforms

Methodology: Econometrics, Experimental Design, Computationally Intensive Theory Building