Reza Alibakhshi

Bio: I am an Assistant Professor at the Department of Information Systems and Technology at IE Business School, Madrid. In 2022, I obtained my Ph.D. in Information Systems and Operations Management (ISOM) from HEC Paris.

My research interest lies in the area of social media and behavioral aspects of user engagement on these platforms. Specifically, I am interested in understanding the role of content characteristics and features of SM platforms in driving user engagement with various forms of content such as text, image and video. My research also focuses on the cultural aspects of user behavior in social media.

In my research, I extensively use Python, R, and modern video/image/text analytic tools, network analysis, and econometrics to address various research questions on:

1. Image and text sentiment discrepancies in multimodal social media content such as Instagram posts.

2. Dynamics of emotions in social media communities such as SM influencers.

3. Social media video ads and user engagement with brands' social media ads.

4. Innovative features in social media platforms and their influence on user content generation and consumption.

Research Focus: Behavioral Information Systems, User Engagement and UGC on Social Media Platforms, Content and Emotion Analysis

Methodology: Econometrics, Image/Video/Text Analysis, Machine Learning, Network Analysis, Experimental Study