Reza Alibakhshi

Bio: I am an Assistant Professor at the Department of Information Systems and Technology at IE Business School, Madrid. In 2022, I obtained my Ph.D. in Information Systems and Operations Management (ISOM) from HEC Paris. 

My research interest lies in the area of social media platforms (SMPs) and user-generated content (UGC).
I am particularly interested in understanding how content is created by various actors such as users, creators, and firms, and how characteristics of UGC, e.g., discrete emotions or creativity in videos or images, drive engagement with various forms of rich digital content.
Additionally, I am interested in examining the strategies or incentives employed by SMPs to enhance UGC and foster a thriving community of content creators, contributors, and users. 

Research Focus: User-Generated Content, SMPs, Digital Platforms

Methodology: Econometrics, Experimental Design, Computationally Intensive Theory Building